Position Overview:
The Marketing Manager is responsible for program marketing, collateral, tools and resources of the Alliance Resuscitation Portfolio, to support the Digital Distribution Network. The primary focus is on program launch coordination, education, sales enablement, demand generation, and distributor success.
Position Holder is Accountable For:
- Coordinate the launch and communication of new programs – This includes the go-to-market strategy, product positioning, launch execution, and coordination with the various distribution customers and various markets within the Americas region.
- Drive market campaigns and activities for the existing portfolio – Generate and nurture leads to grow distributor business, in an effort to reach financial & subscriber goals for the Alliance Resuscitation portfolio.
- Develop marketing collateral, content, and tools – For the promotion, sales, and support of the Alliance Resuscitation portfolio for the Digital Distribution Market.
- Provide training and support – To Distributors and ensure readiness to successfully sell.
- Develop & coordinate digital marketing – Develop and deliver activities such as webinars, social media, digital advertisement, and email campaigns.
- Provide channel-specific support – For program, channel, and pricing.
- Track and measure marketing channel performance – To ensure effectiveness and ROI.
- Communication to Digital Distributors – Within the Americas region.
Required Skills and Competencies:
- Bachelor’s Degree required in a relevant subject – e.g. business or marketing.
- Minimum 3-5 years’ experience in marketing or communications.
- Strong interpersonal skills and cultural awareness .
- 30% travel, domestic, depending on business needs.
- Background in the healthcare field and/or hospital market preferred.
- Experience with Adobe Design Software (InDesign, Photoshop, Illustrator) preferred.
The estimated annual base salary for this position is $85,000-$90,000 and will commiserate with experience and will be determined based on location. Please note that this range does not include any other compensation or benefits that an individual may be eligible for.
RQIP Benefits Include:
Generous PTO & Holidays
Remote Work Environment (some positions require travel)
Comprehensive Medical, Dental and Vision
HSA & FSA Account Options, with employer HSA contribution
401k with Employer Match & Profit Sharing
Employee Assistance Program
Tuition Reimbursement
Professional Development Opportunities
Student Loan Repayment Assistance
Eligibility for Annual Bonus
Wellness Reimbursement Program